Daniela Axinte spent the last 20 years helping businesses around the world expand and build strong brands by using non-traditional marketing techniques. Daniela is a life-long student of human behavior in the context of global village. Her company, Terra3.0, provides guidance to entrepreneurs starting new ventures, start-ups looking at new avenues to accelerate growth, or companies ready to reinvent themselves. Daniela keeps another blog on social media, technology, and consumer behavior at http://blog.terra30.com. Aside for her consulting and coaching practice, Daniela teaches a Social Media course at the University of Washington - Bothell. To engage Daniela for private coaching sessions, consulting assignments, or to have her speak to your organization, please send an email to SuccessatDanielaAxintedotcom.